Social media marketing company Focused Labs is undergoing a name and focus change as it is preparing to assist companies in increasing their Facebook “likes”.

The company, now to be known as GraphEffect, has been involved with Facebook’s Advertising API program beta, in which brands can craft and post their own ads on the social network without needing to utilize the Facebook Advertising Manager tool.

GraphEffect is marketing itself as the first social media system to specifically focus on increasing Facebook “likes” and customer conversions through the network’s feeds. It is their opinion that, as digital advertising options multiply, brands need to tap into every possible avenue in order to maximize the bottom line. The social media agency feels that with its newly designed algorithms created specifically for Facebook, it can efficiently match customers with their clients’ products and services.

Before this announcement, Focused Labs had received a new $2 million dollar investment from a variety of venture capital funds including CrossCut Ventures, Rincon Venture Partners, Thrive Capital , Founder Collective, Lerer Ventures, and Baroda Ventures as well as individual angel investors Stephano Kim and Matt Coffin.

Expectations are high for GraphEffect but their investors and CEO assert that their efforts over the past year have driven millions of new fans to their clients, so if the company is able to continue this trend with their new goal then growth should continue unabated.

Facebook Playing Possible Matchmaker for Barbie and Ken

In a unique ploy, toy manufacturer Mattel is asking Facebook users to weigh in on whether or not Ken and Barbie, perhaps the toy world’s best-known couple, should get back together after a recent seven-year long breakup.

The couple, together for 43 years, took a hiatus back in 2004 when Barbie left Ken for Australian surfer ‘Blaine’. Since then, the Ken character broke out on his own with an appearance in the commercially and critically-lauded Toy Story 3 as well as at New York Fashion Week.

Mattel however is interested to see if fans would like to see the iconic couple back together, especially on the eve of the company’s upcoming “Sweet Talking Ken” doll release. The company has carefully employed social media to spread the message by heavily hitting up Facebook, Twitter, Foursquare, and YouTube in an effort that has begun gaining online traction as well as real world billboards posted in New York and Los Angeles. More about Flic Social Media

For their Facebook campaign, Ken only needs 10,000 “likes” on his page in order to finally reunite with Barbie; fans can also vote at a special website, barbieandken.com, to make their feelings known. Ken himself is hoping to reunite with his lost love this upcoming Valentine’s Day, in a perfectly timed gesture by Mattel.